Make your mark tool

Anyone in the community can easily create their own unique mark using our online tool.

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Upload your photos

You can select one image or four.

If you choose four, each image will be placed into its own segment of the selected shape, and the shape will automatically mask them.

Select a template

Choose the image template that most closely aligns with your intended usage.

Participate

Business

Live

Visit

Taste

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Select your Wordmark

Start typing to create your own Selwyn wordmark.

Your Business

Guidelines

  • Use Waikirikiri Selwyn when referring to the region. If your content doesn’t fit neatly under one of the pillars below, use the Waikirikiri Selwyn logo.
  • We have five pillars with names and symbols that can be used as follows:
    • Visit Selwyn: Use this mark when the focus is on visitors, events, and Selwyn’s experiences.
    • Live Selwyn: Use this mark when the focus is on lifestyle, towns, and opportunities to make Selwyn home.
    • Business Selwyn: Use this mark for anything that promotes Selwyn as a place to work, invest, and grow.
    • Taste Selwyn: Use this mark when celebrating Selwyn’s food, beverage, and hospitality.
    • Participate Selwyn: Use this mark when the focus is on community involvement and working together.
  • Hashtags for social media: #SelwynNZ #WaikirikiriSelwyn (no space)
  • URL: selwyn.nz (always lowercase)

To use one of the Waikirikiri Selwyn marks with your own photos, use our Make Your Mark tool. To use the visual identity in other ways, please contact tourism@selwyn.govt.nz for permission and to access our full guidelines.

How we tell our story

Here are some tips for how to convey what makes Selwyn, Selwyn when you’re writing your own content.

Straight-up
Say it like it is. We talk straight with no fluff or fuss.
Keep it real and practical.

We don’t like talk-fests.
We explain how and when things will get done.
Our tone is active, not passive.

We’re not trying to be Queenstown—and we don’t want to be. 
We’re proud of who we are and where we come from, but we’ll never show off about it.

As long as you’re keen to muck in, we’ll always have your back. We’re as welcoming as we are hardworking, so always expect the jug on.

Speak like a local – use local knowledge and place names.
Example: Try our old favourite – the TranzAlpine through Arthur’s Pass.

Use first person, active tense.
Example: Searching for adventure? You’ve found it.

Be clear and accessible (don’t use complicated language or jargon, keep it to the point).
Example: Stop in, make yourself at home.

Include Waikirikiri Selwyn dual naming whenever possible.
Example: There’s always more to be found in Waikirikiri Selwyn.